Read 25: Secrets of the Forests
A. In 1942 Allan R Holmberg, a doctoral student in anthropology from Yale University, USA, ventured deep into the jungle of Bolivian Amazonia and searched...
Read 24: The Department of Ethnography
The Department of Ethnography was created as a separate department within the British Museum in 1946, after 140 years of gradual development from the...
Read 23: Tracking Hurricanes
North American meteorologists from the National Oceanic and Atmospheric Administration (NOAA)’s Hurricane Research Division have recently improved the success rate in their forecasting of...
Read 22: Measuring Organizational Performance
There is clear-cut evidence that, for a period of at least one year, supervision which increases the direct pressure for productivity can achieve significant...
Read 21: FIRST IMPRESSIONS COUNT
FIRST IMPRESSIONS COUNT
A. Traditionally uniforms were — and for some industries still are — manufactured to protect the worker. When they were first designed, it...
Read 20: Looking for a Market among Adolescents
Looking for a Market among Adolescents
A. In 1992, the most recent year for which data are available, the US tobacco industry spent $5 billion...
Read 19: The Pursuit of Happiness
The Pursuit of Happiness
“New research uncovers some
anti-intuitive insights into how
many people are happy – and why.”
Compared with misery, happiness is relatively unexplored terrain for...
Read 18: Creating Artificial Reefs
Creating Artificial Reefs
In the coastal waters of the US, a nation’s leftovers have been discarded. Derelict ships, concrete blocks, scrapped cars, army tanks, tyres...
Read 17: The Discovery of Uranus
The Discovery of Uranus
Someone once put forward an attractive though unlikely theory. Throughout the Earth’s annual revolution around the sun there is one point...
Read 16: The Danger of ECSTASY
The Danger of ECSTASY
Use of the illegal drug named Ecstasy (MDMA) has increased alarmingly in Britain over the last few years, and in 1992...