Positives of Advertising
- Advertising is a key part of modern business
- Companies need to tell customers about their products and services
- Advertisements inform us about the choices we have
- Advertising is a creative industry that employs many people
- Without advertising we would have less choice
- Without advertising there would be higher unemployment
- Advertising is a form of modern art
- People enjoy adverts
Negatives of Advertising
- Advertising manipulates people
- It aims to persuade people that buying a product will make them happier
- Advertisers focus on selling a brand image
- They use glamorous, successful people
- We now live in a consumer culture
- We are persuaded to follow the latest trend
- We are encouraged to associate certain brands with a higher status
- Advertisers often aim their marketing at children
- Children can easily be influenced by
- Children put pressure on parents to buy them things
Opinions about Advertising
- Advertising should be regulated
- Advertising aimed at children should be controlled or even banned
- Unhealthy foods should not be marketed in a way that attracts children
- Products that can be risk to health should display warnings
- In some countries it is illegal to advertise cigarettes on television
- Warnings must be displayed on cigarette packets
- However, advertising is necessary in free market economies
- It creates demand for products
- Governments should only censor false information or products that are harmful
